There is no poking on mySpace, but at least users have the ability to poke around. The first thing you see when you go to mySpace is NOT a login page; it is an online community, with access to music, games, videos, events, forums, you name it. This would explain why more users navigate to mySpace from search engines. It provides a little more than just people, so why has it faded?
http://www.alexa.com/siteinfo/myspaceI think the problem lies in the fact that mySpace lacked a main focus. Is it better to be good at ten different things? Or would you rather be really great at one? My space always had one unique feature that they seemed to of overlooked, in the beginning. With their vast library of artists, I think they could have been accomplished a lot more and even improved on the manner in which they sell music to users. Instead they spread themselves to thin.
I had a mySpace account, which I left for dead when I joined Facebook. I have not deleted it because I think eventually I will start using it again. The new trend is in communication over a social network, and Facebook has the lead. I don’t know if mySpace needs to be saved, but they do need to stay on top of their game for the next upcoming trend. Hopefully they can hang on for the ride.
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Sources:
http://www.myspace.com/
http://www.bnet.com/blog/technology-business/myspace-vs-facebook-the-fight-isn-8217t-over/7659
http://www.16thletter.com/2008/04/04/myspace-vs-itunes/
http://paidcontent.org/article/419-how-to-save-myspace-the-seventh-day-adventist-version/
You still haven't deleted your Myspace account hoping for better times? I actually just did. It just bothered me having it out there with comments and pictures from years ago (when I didn't care so much about my online reputation ;). Since the only alive thing left there is Myspace Music, and all the music artists have their Facebook pages or can be found on Youtube,I haven't been on it for a while.
ReplyDeleteThe funny thing, is that when I logged in before deleting the account and took a quick look at my old friends, none of them were active either! Some people's last log in was over 2 years ago. It was truly a cemetery of Myspace profiles!
As I mentioned in my blog post on this topic, I think the product has to be re-designed, the marketing strategy changed (for example finding a star endorser) and more effort should be made to be user friendly instead of advertiser friendly...
I don't believe that other websites will integrate with Myspace. They would rather see it dead and keep the lion portion of the market to themselves! I don't think its a bad idea from their business perspective. Almost all of Myspace users currently hold 2 or more accounts on other networks, and those who are still holding onto Myspace will eventually let go when more people leave it. So there is no real incentive for other sites to integrate...
My Space actually tried to focus on one thing, music. Last year, MySpace revamped its website by concentrating on entertainment for people from 13 to 35 years old. The page came up with a new design, such as the home page constantly updating items about music, movies and television shows, but no one seemed to like it because it was not "cool" anymore.
ReplyDeleteThe youth is focused on what is "cool," and being on Facebook and Twitter is "cool". Those social networks appeal to young people’s needs, and apparently MySpace has not done a good job on addressing those needs.
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ReplyDeleteI agree with your statement that the problem with MySpace is that it lacks a main focus. MySpace should have capitalized on the fact that they provided very artist-friendly social networking. Instead, it appears as if MySpace panicked when Facebook stepped into the game. Their panicking ultimately allowed for sites such as Reverbnation to become immensely popular. If MySpace had been able to step it up a notch in the way that they promoted artists, musicians and other creatively inclined individuals, then they could have generated more value for their website and blocked any potential competitors from rising in popularity.
ReplyDeleteI also have not deleted my Facebook even though I have not logged on for a couple of years. The reason I hang on to my MySpace account is because I still hope that MySpace can get their act together and become a major Facebook competitor. Perhaps one of the 20 suitors in the running to buy out MySpace can create a more focused environment for this social media network. One thing’s for sure, I wouldn’t rule out MySpace just yet, after all, trends always come back in style and MySpace was once very trendy.
I actually deleted my account on MySpace a while back, at first when I joined Facebook I used both, but then I started noticing that MySpace lacked the relationship on the networking side. Facebook seemed more personal to me and easier to access. I agree with you, MySpace is better with promotion of Artists but as much as I like music is not what people look for I am a DJ and I get a whole more interaction on my fan page (Facebook) that I ever did on MySpace.
ReplyDeleteFacebook makes it simple for the user. I think that is the reason why Facebook keeps on out growing MySpace in every category. The only chance MySpace has to be saved is being sold and linked along with Facebook, but I still think people would prefer browsing throughout Facebook, interaction with friend is way easier and simpler.
Reading the comment, about what is “cool” got me thinking, back in a days, MySpace was the coolest thing out there. MySpace provided its users with ability to have their “personal space” in cyber world; it was almost like people were able to have their own personal website where they could personalize their space as they wish. It was no doubt cool until Facebook took over. But how is it so? If you think about it, five years ago Facebook with its dull, white and blue design, and restriction on who can be a member didn’t have much to offer and yet it became the “new cool”. Facebook, from the beginning, has positioned itself to be sophisticated way to connect to the outside world. But that’s not what made it so popular. I believe the reason why Facebook became so popular is because of its marketing techniques. Mark Zuckerberg has created a lot of buss around Facebook; even till this day Facebook is always in the news. He made sure that Facebook is a “hot” topic, and it sure is.
ReplyDeleteMia
Myspace definitely lacked a main focus. Even today after they revamped the site and changed their logo, the tabs on their home page are almost endless: Friends, music, topics, games, video, events, threads and there is even an option to “more”, which takes you to Karaoke, forums, mobile and themes. They could have chosen instead one niche market, such as music or local bands and become the leaders in that segment. When I look at their homepage and see all those options I really do not know who are they competing against? Or what is it exactly that I should be doing there. Whereas If I go to Facebook even though I can do many other things inside I only see one big message on their home page that says “Facebook helps you connect and share with the people in your life”. That simple proposition gives a clear message of what they do and the purpose they serve. Anyone reading that statement can really tell that Facebook has a main focus.
ReplyDeleteMyspace lost one of its main focuses when it split its music into a seperate site. Thats basically when I left. I had fun following my different friends music careers and finding out about their gigs and such. The only reason that myspace isn't dead is the collaboration it has with american idol.
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